As the granddaughter of Estée Lauder and Creative Director of the esteemed cosmetics company which she founded, Aerin Lauder sure knows a thing or two about leading a beautiful life. Having spent the last two decades (and most likely even more than that considering her family ties) involved in a world of make up and fragrance, it almost goes without saying that the New Yorker has been surrounded by pretty things all her life. And that isn’t going to stop anytime soon. The catalogue of her own luxury lifestyle brand, AERIN, is proof that a passion for beauty (cosmetic or otherwise) is intrinsic to the Lauder DNA.
Aerin founded her eponymous lifestyle brand in 2012 under the guidance of Vogue editor Anna Wintour. Running the gauntlet of lifestyle products from fashion to cosmetics to homeware, AERIN has become a brand well-favoured of the style contingent for its pretty aesthetic (even the packaging delights), subtle glamour and refined quality. It’s about as perfect as brands come.
Of the brand’s various facets, the interiors selection is particularly impressive which seems to be the result of an untapped love of Aerin’s. In an interview with Architectural Digest, she revealed, “People always say beauty is my heritage but my real passion is home.”