ASSOULINE America's Sweethearts: Dallas Cowboys Cheerleaders

From their iconic cropped vests with blue stars to their groundbreaking presence in a stadium of 100,000 spectators, the Dallas Cowboys Cheerleaders (DCC) have become a cultural phenomenon, a seamless blend of athletic discipline and worldwide appeal. Behind every high kick and dazzling performance lies a story of rigorous training, sisterhood, and trailblazing ambition. Beyond the spotlight, the Dallas Cowboys Cheerleaders are dedicated ambassadors of goodwill, supporting countless charitable initiatives, visiting troops overseas, and uplifting communities. 

America’s Sweethearts: Dallas Cowboys Cheerleaders explores the evolution of their signature style while spotlighting the women who have shaped its legacy both on and off the field. From the Netflix docuseries about the squad to performances with Kacey Musgraves and Queen + Adam Lambert, the DCC have made their mark in the cultural zeitgeist. With contributions from Dallas Cowboys chief brand officer and co-owner Charlotte Jones, DCC director Kelli McGonagill Finglass, DCC choreographer Judy Trammell, and past and present cheerleaders, the book is more than a visual celebration—it’s a testament to the power of poise, athleticism, and American glamour. Whether for fans of football, lovers of dance, or those looking for some good Texas-size fun, this beautiful edition pays tribute to the women who, for over six decades, have helped define modern cheerleading.